September 23, 2023

Yahoo readers can save on this fan-favorite purple conditioner at Amazon

We’ve all gotten pretty good at DIY beauty over the past three years, and while pandemic restrictions are a thing of the past, there are some tasks we still do at home, like managing our gray hair. While we like to leave trimming our locks to the professionals, routine maintenance is easy enough to do at home with the right products — and thanks to Amazon, you can get them in just a few clicks. Shoppers eager to keep their gray locks looking good say the one must-have product is Bold Uniq’s Purple Conditioner — and it’s currently only $20 a bottle (up from $30).


Thousands of shoppers use this nourishing conditioner to minimize brassiness in gray and blonde hair.

$20 at Amazon

Why purple conditioner?

Bold Uniq’s Purple Conditioner is designed to minimize brassiness in gray and blonde hair. But what’s notably different about this formula is that you don’t have to use it along with purple shampoo to get the brightening benefits. Purple shampoo is usually used as a toner to neutralize yellowing and brassiness in light-colored and gray hair, while the conditioner nourishes the hair. However, this conditioner contains violet pigments to neutralize any yellowing and brassy tones on its own and also contains nourishing oils that leave soft, frizz-free locks.

Neutralize brassiness

“Gasket!” said one satisfied reviewer. “Absolutely amazing; it lifts all the brassy tones beautifully. I leave it on for more than 15 minutes because I love the purple hue it gives my hair. I highly recommend this product.”

“This product takes out some of the more orange/yellow tones from the highlights in my hair to make it soft, manageable and with more asymmetrical tones,” another 5-star fan wrote. “It has shimmer and warmth to it, but it doesn’t look brassy. It’s surprisingly blue when it comes out of the bottle, but that’s why it works so well. It makes my cheaper highlight job look like a salon visit that costs two to three times more. Highly recommended!”

Brighten up gray hair that has turned brassy with the violet pigments in this conditioner.  (Photo: Getty Images)

Brassiness is for wall fixtures, not your precious locks. Let this amazing restorative make your gray hair beautiful again. (Photo: Getty Images)

Soft, silky hair

Not expecting such great results, one Amazon shopper said, “I bought the Bold Uniq to try on my gray hair because the gray had a lot of yellow highlights. I used it the day I received it. I was surprised how much I liked it. It was easy to apply to my hair as the thickness was just right. My granddaughter came over and she noticed right away. She was amazed at how soft… my hair was.”

Another satisfied customer likes the way her hair feels and says, “I have high- and low-lights on graying hair and have high-iron spring water at home. Even with a complicated water treatment system, my hair always looked brassy…but not after using this! Plus, it made coarse, curly hair so soft!


If you have dark hair and are starting to go gray, one raving reviewer claims it helps smooth out the transition. She adds, “As someone who goes gray at a young age, I went to a lighter hair color. My dark hair turns red and turns yellow. This would lead to frequent trips to the hair salon. The conditioner helps to soften the colors and my grayscale. Love it!”


Over 2,400 five-star reviewers agree that this firming conditioner really works.

$20 at Amazon

Of course, if you have Amazon Prime, you get free shipping. not yet a member? No problem. You can sign up for your 30-day free trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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