September 27, 2023

Everything you need to know, plus early sales that just dropped

waterpik, eye gel, hair dryer and eyelash serum

Hello, beauty: time to score early Prime Day beauty deals! (Photo: Amazon)

Summer is in full swing, which of course means it’s time for backyard BBQs, trips to the beach, and Prime Day shopping! And now that you know when Prime Day is happening (July 11 and 12!), it’s important to plan ahead so you can snag all the skincare, makeup, and haircare deals your heart desires. To help you find the best bargains possible, we’ve put together a handy guide to Prime Day beauty deals 2023 below. Be sure to read it before hitting add to cart.

When is Prime Day 2023?

Amazon has announced that Prime Day 2023 will take place on Tuesday, July 11 and Wednesday, July 12. But the mega-retailer is already dropping early sales for you early risers, just as Trae Bodge, a smart-shopping expert at, expects: “Amazon will often start offering teaser deals before the official Prime Day season.” event.”

If you’re not a member, sign up now for a 30-day free trial and start saving well before Prime Day. Prefer to wait? You can sign up for Amazon Prime at any time, including during the event itself, but it’s really best to do this in advance. After all, Prime members get plenty of benefits, including free delivery, access to Prime Video, free Prime Gaming, and special sale prices all year round.

What types of beauty products are likely to be purchased?

“If last year is any indication, you can save on a whole range of beauty and grooming products, from skincare to haircare to makeup,” says Bodge. “Both big and small brands will be selling and the discounts will range from 10% to 30%.”

Shannon Dwyer, shopping expert at the deal-finding and cash-back site RetailMeNot, agrees, telling Yahoo Life, “You’ll find a lot of beauty products on sale, from hair care to makeup.” She also says she’s looking forward to the coveted Dyson Airwrap. “This pricey styler is rarely marked down, but we’ve seen it on sale for the past few Amazon Prime Days. I can tell you, it lives up to the hype!”

Should you stock up on cheaper items or splurge on pricey items?

Bodge advises to buy both! “Obviously, you save more on more expensive items, so it’s a great opportunity to pick up that high-end hair dryer you’ve been looking for or that pricey face cream you received a sample of. But if you like certain mass or mass produced products and they are on sale, this is a great opportunity to stock up. Just keep in mind the shelf life of those products and be careful not to buy too much,” she says.

Dwyer says Prime Day is “the perfect time to stock up on the essentials like cotton rounds, cotton swabs, hand soap, and makeup wipes.” She also added: “More expensive products, such as blow dryers and straighteners, are also discounted, so if you’re looking for a new hair tool and want to keep your bathroom well stocked, now’s a great time to shop and save on everything!”

How do you score the best beauty deals?

Dwyer suggests adding your favorite deals to your cart as soon as possible. “Trending items will sell out, so don’t wait if you really want it!” It’s a good idea to start by making a list of all the products you’d buy if they went on sale so you’re ready ahead of time.

Bodge suggests writing a question on one of the message boards on about the products you want. “They have a very active community looking for deals, which can be helpful in finding the best deal. Slickdeals will also have lots of coupons for Prime Day.

The best early Prime Day 2023 beauty deals

While it’s not technically time for official Prime Day sales, the early deals Amazon has dropped are pretty impressive. So if you don’t want to wait until next week, check out our top picks below. Bookmark this page – we’ll be updating it regularly with the best discounts and updates as more Prime Day information is released.


Amazon’s No. 1 best-selling sonic toothbrush detects and removes plaque. The motor delivers 40,000 vibrations per minute and removes up to 10 times more deposits than a regular toothbrush. Another impressive number: it has earned nearly 77,000 five-star reviews on Amazon!

$38 at Amazon


This hair removal device – 65% off for early Prime Day – uses professional “intense pulsed light” technology to zap hair and break the cycle of regrowth. Plus, it comes with a few shades to shield you from the hair-zapping rays — and so you can look your absolute best while wearing those smooth gams.

$70 at Amazon


This No. 1 best-selling brush lets you dry and style your hair in one go, reducing the time it takes to get a salon-level hair dryer at home. It features four settings – low, medium, high and cool – and a blade size of 2.4 inches so you can get close to the root.

$40 at Amazon


The key ingredients in this eye beautifier are well-known hydrators, including jojoba oil, aloe vera, hyaluronic acid, and cucumber extract. The gel is also infused with licorice root extract to reduce dark circles under the eyes and vitamin E to amp things up with a dose of antioxidants.

$21 at Amazon


The formula – great for both men and women – is packed with good-for-your-hair ingredients like biotin, zinc collagen peptides, and spirulina extract, all of which work together to give you a fuller head of hair.

$27 at Amazon

water lamprey

The professional flosser with some 97,700 five-star Amazon fans promises to clean your teeth and floss gums — even those hard-to-reach back teeth. The Waterpik is designed to remove 99.9% of plaque and the brand claims it is up to 50% more effective than dental floss alone. To use it, simply fill the reservoir with warm water, place the tip in your mouth and start flossing.

$70 at Amazon


This mega-popular serum promises longer and fuller lashes in just two weeks. It is enriched with amino acids that support new growth by stimulating blood circulation to the blood vessels around the hair follicles. Fragmentary eyebrows and lash lines are filled in, making them look healthier and more luscious.

$25 at Amazon

L’Oreal Paris

Over 40,000 shoppers say this $9 collagen cream is great for making fine lines and wrinkles almost invisible! The fast-acting face cream is packed with powerful ingredients such as collagen, shea butter and glycerin, which work together to hydrate, smooth and firm the skin, leaving you with a radiant complexion.

$9 at Amazon


This hydrating serum went viral on TikTok because it left users with a glowing epidermis. It not only soothes damaged skin but also moisturizes it and lightens dark spots.

$14 at Amazon


A favorite of celebs, makeup artists, and shoppers, this nourishing French moisturizer has been popular for decades. The lightweight, creamy formula absorbs quickly into the skin and gives you a radiant complexion.

$29 at Amazon


Are you already a fan of whitening strips? This is even easier. The pen can be used for about a month. Paint on your teeth every night so it can work while you sleep.

$20 at Amazon

TruSkin Naturals

Designed to minimize wrinkles and dark spots, this formula contains Vitamin C, Hyaluronic Acid, Vitamin E, Witch Hazel, and Jojoba Oil. TruSkin’s innovative blend creates a super-charged serum that improves tone and texture and targets signs of aging.

$39 at Amazon

Mielle Organics

Packed with nutrients your hair will love, this treatment can be used every day. The rosemary and mint help increase blood circulation, allowing more oxygen to be delivered to your scalp. More oxygen in turn stimulates your hair follicles, resulting in faster and thicker hair growth. It is a win-win for anyone suffering from hair loss.

$9 at Amazon


Dry skin, gone! This rich cream is packed with nourishing botanicals for essential hydra
tion and a radiant finish.

$11 at Amazon

Just Vital

The fast-acting face cream contains powerful ingredients such as retinol, collagen and hyaluronic acid that work together to hydrate, smooth and firm the skin, leaving you with a radiant complexion. It’s also infused with antioxidant-rich avocado oil and jojoba oil, which help soothe and protect your skin.

$23 at Amazon


Packed with retinol, this moisturizer is a superhero in your skincare closet. It also contains hyaluronic acid. The acid plumps the skin, hydrates and leaves a dewy finish. It fights any irritation from the retinol, making it a perfect combination. And while the moisturizer is gentle on the complexion, it’s best to use it only during your nighttime routine, followed by a moisturizer with sunscreen in the morning.

$17 at Amazon


Gold eye patches are all over Instagram and this set is a bestseller. You score 20 pairs of brightening eye gel patches. Just stick them on to fight puffy eyes and dark circles under the eyes. Travel packs allow you to use it on the go.

$20 at Amazon


The Foreo Luna 3 is clinically proven to remove up to 99.5% of the dirt, oil and sweat on your skin. The soft silicone bristles are hygienic and do not need to be replaced over time. Prime members now save 50% off!

$142 at Amazon


Who says you have to pay $20 for a makeup sponge? This set of 5 is only $6 with the coupon on the page. Nearly 70,000 shoppers swear by these No. 1 order sponges for an airbrushed look.

$6 at Amazon

Maybelline New York

Meghan Markle swears by this affordable Maybelline mascara and even introduced it to her makeup artist. More than 83,000 five-star reviewers agree with her on this.


$8 at Amazon

Your Prime Day shopping guide: Check out all of our Prime Day coverage. Shop up the best Prime Day deals Yahoo life. To follow engaged for the best Amazon Prime Day tech deals. Read more about Prime Day trends at In the knowand hear from Autoblog‘s car experts on must-shop car-related Prime Day deals.

Looking for more great Amazon style and beauty deals? Check out these:

Beauty and well-being

  • Xsoul IPL hair removal at home

  • L’Oréal Paris Collagen Daily Face Moisturizer

  • Loveps Ionic Hair Dryer with Diffuser

  • CosRX Snail Mucin 96% Power Repairing Essence Hydrating Serum


  • Ummiss women’s cotton underwear 5-pack

  • Amazon Essentials short sleeve crew neck swing dress

  • Goodthreads Georgette smocked back maxi dress

  • PrettyGarden Women’s Casual Halter Neck Sleeveless Maxi Dress

  • Anrabess casual summer plain maxi dress

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