September 23, 2023

Dan Kruse Classics Selling Award Winning Dragon Lady 1951 Mercury Custom

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Bidding is now possible!

When the words ‘classic’ and ‘bespoke’ come together, they paint a picture of passion, technical finesse and timeless beauty. And that’s exactly what the 1951 Mercury Custom “Dragon Lady” represents. This custom machine is not just any car, but a testament to the rich history of custom car culture and the result of a relentless pursuit of aesthetic perfection and mechanical mastery.

Dragon Lady’s journey began as a 1951 Mercury Custom, already a stunning vehicle in its original form. However, the essence of customization lies in making something good even better, and that’s exactly what happened. The car was transformed by the gifted hands of its artisans into an artful representation of classic car design, intertwined with a unique and distinctive personality.

The Dragon Lady takes its name from the fiery red and black flames that adorn its streamlined, curvaceous body, giving it a mystical charm and aggressive attitude. The striking paintwork is beautifully complemented by chrome accents and streamlined shapes that reflect the design ethos of the early 1950s.

The bespoke craftsmanship continues inside the car, where a tastefully designed interior welcomes its passengers. The cabin shows an excellent level of detail, with dragon motifs paying homage to the fiery exterior theme. The dashboard houses original gauges nestled in chrome bezels, seamlessly blending the old with the new.

Under the hood, the Dragon Lady comes to life with a heart made from a Ford Flathead V8 engine, perfectly suited for a car of its vintage. It’s mated to a smooth manual transmission and offers a driving experience that’s true to its roots.

In addition to the enchanting design, the Dragon Lady features a modern audio system, which allows the passengers to enjoy their favorite music while driving on the highway. The car sits on a set of chrome wire wheels with whitewall tires, which gives it a unique and sophisticated look.

What sets the Dragon Lady apart from many custom classics is its ability to retain the charm and character of the original 1951 Mercury while giving it its own identity. The car exudes an aura of nostalgia, making it a real delight for classic car enthusiasts, while contemporary modifications cater to the tastes of modern enthusiasts.

However, it’s not just the look and feel of the Dragon Lady that impresses. The history of the car, the labor of love that went into its creation and the attention to detail in the design and mechanics all add to its allure. It’s more than a car; it’s a testament to the craft of car customization and a rolling work of art.

In short, the 1951 Mercury Custom “Dragon Lady” is a glorious tribute to custom car culture. Its stunning exterior, detailed interior and powerful Ford Flathead V8 under the hood make it a standout in the custom car world. It perfectly encapsulates the passion, dedication and creativity that goes into creating a true custom classic. The Dragon Lady is not just any car; it’s a legend on wheels.

Bid now via Proxibid at

The auction will take place live at the Midland Horseshoe Pavillion at 2514 Arena Trail in Midland, Texas. Bidding can be done live and online via

Collectors cars for sale | Proxibid auctions

Visit to see all available cars and learn more about how to enter and register for this live and online auction

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